Sandra Luxton: search on Z-Library

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1

Integrated Marketing Communication Capability and Brand Performance

Luxton, Sandra, Reid, Mike, Mavondo, Felix

Journal:

Journal of Advertising

Year:

2015

Language:

english

File:

PDF, 155 KB

english, 2015

2

Integrated Marketing Communication (IMC) || The Relationship between Integrated Marketing Communication, Market Orientation, and Brand Orientation

Mike Reid, Sandra Luxton and Felix Mavondo

Journal:

Journal of Advertising

Year:

2005

Language:

english

File:

PDF, 2.28 MB

english, 2005

3

Integrated Marketing Communication (IMC) || Managing Integrated Marketing Communication (IMC) through Strategic Decoupling: How Luxury Wine Firms Retain Brand Leadership while Appearing to Be Wedded to the Past

Michael Beverland and Sandra Luxton

Journal:

Journal of Advertising

Year:

2005

Language:

english

File:

PDF, 2.66 MB

english, 2005

4

THE RELATIONSHIP BETWEEN INTEGRATED MARKETING COMMUNICATION, MARKET ORIENTATION, AND BRAND ORIENTATION

Reid, Mike, Luxton, Sandra, Mavondo, Felix

Journal:

Journal of Advertising

Year:

2005

Language:

english

File:

PDF, 158 KB

english, 2005

5

MANAGING INTEGRATED MARKETING COMMUNICATION (IMC) THROUGH STRATEGIC DECOUPLING: How Luxury Wine Firms Retain Brand Leadership While Appearing to Be Wedded to the Past

Beverland, Michael, Luxton, Sandra

Journal:

Journal of Advertising

Year:

2005

Language:

english

File:

PDF, 134 KB

english, 2005

6

Does the online channel pay? A comparison of online versus offline information search on physical store spend

Sands, Sean, Ferraro, Carla, Luxton, Sandra

Journal:

The International Review of Retail Distribution and Consumer Research

Year:

2010

Language:

english

File:

PDF, 440 KB

english, 2010

7

IMC capability: antecedents and implications for brand performance

Luxton, Sandra, Reid, Mike, Mavondo, Felix

Journal:

European Journal of Marketing

Year:

2017

Language:

english

File:

PDF, 593 KB

english, 2017

8

Achieving at university and beyond: does it help to be good looking?

Quintal, Vanessa Ann, Zubcevic, Nives, Mavondo, Felix, Luxton, Sandra

Journal:

Asia Pacific Journal of Marketing and Logistics

Year:

2012

Language:

english

File:

PDF, 188 KB

english, 2012

9

Probabilistic Segmentation Modelling

Riquier, Christopher, Luxton, Sandra, Sharp, Byron

Journal:

Market Research Society. Journal.

Year:

1997

Language:

english

File:

PDF, 149 KB

english, 1997

10

A comparison of print advertisements from Australia and Croatia

Nives Zubcevic, Sandra Luxton

Journal:

Australasian Marketing Journal (AMJ)

Year:

2011

Language:

english

File:

PDF, 183 KB

english, 2011

11

Sales Promotion in the Australian Food Industry

Journal:

Journal of Food Products Marketing

Year:

2001

Language:

english

File:

PDF, 641 KB

english, 2001

12

E-Master of Marketing: Phase 2 in Transnational Marketing Education

Farrelly, Francis, Joy, Sally, Luxton, Sandra, Clulow, Val

Journal:

Higher Education in Europe

Year:

2001

Language:

english

File:

PDF, 135 KB

english, 2001

13

Marketing Theory and Practice On-line: a Development Towards International Collaboration

Farrelly, Francis, Joy, Sally, Luxton, Sandra

Journal:

Higher Education in Europe

Year:

1999

Language:

english

File:

PDF, 520 KB

english, 1999

14

E-Master of Marketing: Phase 2 in Transnational Marketing Education

Farrelly, Francis, Joy, Sally, Luxton, Sandra, Clulow, Val

Journal:

Higher Education in Europe

Year:

2001

Language:

english

File:

PDF, 114 KB

english, 2001